In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network, according to the company’s October 2012 S.M.A.R.T. report. Automotive led the way with the largest increase, an impressive 370% jump, as auto makers used mobile ads to generate buzz around new model launches. Next in line was personal and home services with a 353% increase in spending, followed by education (222%), travel (123%), and CPG (113%). Technology brands also bumped up their mobile ad spending on the network, increasing campaign dollars by 79%.
While the growth in personal and home services spending was dramatic, the vertical still did not make Q2′s Top 10 list of global advertising verticals, ranked by spend. Telecom advertisers led that list again, as they did in Q1, while the auto (#3) and education (#5) verticals moved into the top 5, behind retail. The tech sector found its way onto the list in the #10 spot, largely via rich media campaigns and video demonstrations. Read the rest at MarketingCharts.