Post-Product Scanning Or Texting Behavior, August 2012 [CHART]

For showroomers, information is king, and in-store research may help shoppers rationalize their purchase more than anything else. Of those smart phone users who had used their phone to scan product information or text for it, the largest group by a wide margin, 48%, reported that the practice made them feel better about their purchase. But while 14% of showroomers had made an unplanned purchase after scanning a product or texting for more information about it, a slightly larger number, 15%, had been dissuaded from making a purchase after performing those actions. Read the rest at eMarketer.