Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
Findings from BtoB Magazine echoed Holger Shulze’s top three objectives and also identified additional content marketing objectives commonly pursued by US B2B marketing professionals: Sales and customer acquisition were each cited by 29% of respondents. Customer retention and loyalty were also important content marketing goals for about a quarter (26%) of marketers. Read the rest at eMarketer.