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Reasons For Using Pinterest & Facebook [CHART]

By David Erickson | October 17, 2012

Chart - Reasons For Using Pinterest & Facebook

While both Pinterest and Facebook are sites online consumers visit to connect with people who have similar styles and interests, Pinterest is more often used as a destination for shopping inspiration, tracking, and product discovery.  69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.  Additionally, significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy,” “help keep track of or collect things I like,” and “to keep up with the latest trends on things that I like.” Read the rest at Bizrate Insights.

Posted in Consumer Behavior, eCommerce, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications and tagged eTailng, Facebook, Photo Sharing, Pinterest, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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