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Brand Engagement With Pinterest & Facebook [CHART]

By David Erickson | October 17, 2012

Chart - Brand Engagement With Pinterest & Facebook

A greater percent (55%) of Pinterest users have engaged with retailers and brands via Pinterest, compared to the percent of Facebook users that engage retailers or brands on Facebook (48%).  But how customers engage differs for each of the two platforms.  Pinterest users are more likely to be “Creators”: adding and sharing retailer/brand related content, while Facebook users are more likely to be “Participators”: interacting with promotional activities developed by retailers and brands. Read the rest at Bizrate Insights.

Posted in Consumer Behavior, Content Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications and tagged eTailng, Facebook, Photo Sharing, Pinterest, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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