Archive for October 17, 2012
Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Read MoreLeading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
Read MoreLikely Online Marketing Trends [CHART]
56.4% said Google+ was likely to become massively influential in search engine results pages.
Read MoreInbound Social Media Marketing Tactics [CHART]
Only 54.9% of online marketers worldwide said Google+ was one of their top five most-used sites for social media marketing, compared to 87.7% who cited Facebook and 82.7% who cited Twitter.
Read MoreFacebook Page Post Ad Checklist [INFOGRAPHIC]
This infographic helps you create Page posts that translate well into Page post ads and is a checklist for creating sponsored Page posts.
Read MoreWhat Social Media Users Want & Don't Want From Brands [COMIC]
A funny comic from PostRocket about what consumers want and do not want from brands on social media.
Read MoreImportance Of Offline Lead Generation Tactics [CHART]
While nearly half of respondents believe the importance of offline tactics has declined over the last three to five years, one-third still believes the importance of these tactics has increased.
Read MoreBrand Engagement With Pinterest & Facebook [CHART]
55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to the 48% of Facebook users that engage retailers or brands on Facebook.
Read MoreReasons For Using Pinterest & Facebook [CHART]
69% of consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.
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