October 17, 2012 - e-Strategy Trends

BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.

Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.

56.4% said Google+ was likely to become massively influential in search engine results pages.

Only 54.9% of online marketers worldwide said Google+ was one of their top five most-used sites for social media marketing, compared to 87.7% who cited Facebook and 82.7% who cited Twitter.

This infographic helps you create Page posts that translate well into Page post ads and is a checklist for creating sponsored Page posts.

A funny comic from PostRocket about what consumers want and do not want from brands on social media.

While nearly half of respondents believe the importance of offline tactics has declined over the last three to five years, one-third still believes the importance of these tactics has increased.

55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to the 48% of Facebook users that engage retailers or brands on Facebook.

69% of consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

Archive for October 17, 2012

Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]

Leading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]

Importance Of Offline Lead Generation Tactics [CHART]