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Archive for October 17, 2012

Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]

By David Erickson | October 17, 2012

BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.

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Leading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]

By David Erickson | October 17, 2012

Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.

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Likely Online Marketing Trends [CHART]

By David Erickson | October 17, 2012

56.4% said Google+ was likely to become massively influential in search engine results pages.

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Inbound Social Media Marketing Tactics [CHART]

By David Erickson | October 17, 2012

Only 54.9% of online marketers worldwide said Google+ was one of their top five most-used sites for social media marketing, compared to 87.7% who cited Facebook and 82.7% who cited Twitter.

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Facebook Page Post Ad Checklist [INFOGRAPHIC]

By David Erickson | October 17, 2012

This infographic helps you create Page posts that translate well into Page post ads and is a checklist for creating sponsored Page posts.

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What Social Media Users Want & Don't Want From Brands [COMIC]

By David Erickson | October 17, 2012

A funny comic from PostRocket about what consumers want and do not want from brands on social media.

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Importance Of Offline Lead Generation Tactics [CHART]

By David Erickson | October 17, 2012

While nearly half of respondents believe the importance of offline tactics has declined over the last three to five years, one-third still believes the importance of these tactics has increased.

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Brand Engagement With Pinterest & Facebook [CHART]

By David Erickson | October 17, 2012

55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to the 48% of Facebook users that engage retailers or brands on Facebook.

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Reasons For Using Pinterest & Facebook [CHART]

By David Erickson | October 17, 2012

69% of consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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