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Archive for October 15, 2012

Chinese mCommerce, Q2 2011-Q2 2012 [CHART]

By David Erickson | October 15, 2012

The gross merchandise value for mcommerce in China was RMB11.64 billion ($1.8 billion) in Q2 2012, a staggering 488% year-over-year increase.

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Features Expected Of A Luxury Brand Mobile App, Q1 2012 [CHART]

By David Erickson | October 15, 2012

Loyalty programs (46%) and early access to sales (45%) were the leading features affluent consumers anticipated a luxury brand mobile app would provide.

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Marketing With Instagram [INFOGRAPHIC]

By David Erickson | October 15, 2012

This infographic by Marketo serves as a guide for marketing with Instagram.

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Mobile Ownership By Household Income, July 2012 [CHART]

By David Erickson | October 15, 2012

In a July 2012 study of 234,000 mobile device users, comScore MobiLens found smartphone and tablet penetration steadily increased as income increased.

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Online Shopping [INFOGRAPHIC]

By David Erickson | October 15, 2012

Baynote created this infographic to illustrate the joy of clicking for commerce.

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US Digital Ad Spending, 2010-2016 [CHART]

By David Erickson | October 15, 2012

eMarketer has lowered the projected rate of increase for US digital ad spending slightly from its earlier forecast of 17.7% in 2012.

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Mobile Security [INFOGRAPHIC]

By David Erickson | October 15, 2012

This infographic by security-testing company Veracode illustrates interesting stats about the rise of data breaches and what it could mean for businesses and consumers.

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Losing Sleep Over Technology [INFOGRAPHIC]

By David Erickson | October 15, 2012

This infographic by TakePart shows which generations are using the various technologies…and who loses sleep over it.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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