Top Social Media Marketing Investments, July 2012 [CHART]

As marketers track more sophisticated metrics, 66% of respondents said they were investing in increasing their social media presence across different platforms and 56% said they were increasing the frequency of content published, which are still relatively basic strategies. Meanwhile, 50% said they would invest in better integration of social marketing into other marketing initiatives, and 35% said they would work toward better integration of social marketing into the rest of the organization. Read the rest at eMarketer.