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Top Social Media Marketing Investments, July 2012 [CHART]

By David Erickson | October 12, 2012

Chart - Top Social Media Marketing Investments

As marketers track more sophisticated metrics, 66% of respondents said they were investing in increasing their social media presence across different platforms and 56% said they were increasing the frequency of content published, which are still relatively basic strategies. Meanwhile, 50% said they would invest in better integration of social marketing into other marketing initiatives, and 35% said they would work toward better integration of social marketing into the rest of the organization. Read the rest at eMarketer.

Posted in Content Marketing, Mobile Marketing, Social Media Marketing and tagged Mobile Social Media, Monitoring, Social Media Management, Social Media Monitoring

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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