Chart - Top Business Objectives For Social Media

Social marketing software company Awareness surveyed US marketers in July 2012 and found that better customer engagement was a top business objective for social media. Of respondents, 78% cited that as a leading business objective, followed by 51% who said revenue generation was a lead objective. These objectives focus more on relationship building and tying social media back to business results, showing marketers want to go deeper with their social media work than just counting fans. Read the rest at eMarketer.