Social Media Use Of Wine-Drinkers By Site & Generation, June 2011 [CHART]

A February survey of regular wine consumers in the US by the Wine Market Council found 73% were Facebook users. By comparison, the overall percentage of US consumers who are Facebook users is considerably lower, at 47.2% in 2012, eMarketer estimates. But social media users are not engaging with beverage alcohol brands uniformly. Read the rest at eMarketer.