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Archive for October 12, 2012

Russian Online Travel Sales, 2010-2016 [CHART]

By David Erickson | October 12, 2012

Online travel in Russia expanded at a rate of 43% in 2011 and is projected to grow another 21.5% in 2012, to over $2.5 billion.

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Why People Follow Brands On Social Networks By Product Category, April 2011 [CHART]

By David Erickson | October 12, 2012

Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.

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Digital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]

By David Erickson | October 12, 2012

Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.

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Social Media Use Of Wine-Drinkers By Site & Generation, June 2011 [CHART]

By David Erickson | October 12, 2012

73% of regular American wine consumers were Facebook users.

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Top Social Media Marketing Investments, July 2012 [CHART]

By David Erickson | October 12, 2012

66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.

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Social Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]

By David Erickson | October 12, 2012

Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).

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Top Business Objectives For Social Media, July 2012 [CHART]

By David Erickson | October 12, 2012

78% cited better customer engagement as a leading business objective, followed by 51% who said revenue generation was a lead objective.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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