October 12, 2012 - e-Strategy Trends

Online travel in Russia expanded at a rate of 43% in 2011 and is projected to grow another 21.5% in 2012, to over $2.5 billion.

Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.

Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.

73% of regular American wine consumers were Facebook users.

66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.

Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).