Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article, according to new research released in September. Harris Interactive asked more than 2,000 adults what factors would make them more likely to read an article, with a catchy headline (54%) coming out on top, beating an interesting picture with the article (44%) and interesting data or research which supports the article (43%).
There was some variety in the responses by age and gender. For example, while those top 3 factors maintained their order among Echo Boomers (18-35), Gen Xers (36-47), and Baby Boomers (48-66), interesting supporting data or research took top billing among Matures (67+), ahead of catchy headlines and interesting pictures (55% vs. 52% for each of the latter). Read the rest at MarketingCharts.