Social Media Strategies, October 2012 [CHART]
Marketers appear to value social media more for customer engagement than for reaching new audiences, suggests a September 2012 report by Chief Marketer, sponsored by Wildfire. Asked to identify the strategies behind their social media efforts, a large majority (84%) of survey respondents cited a need to reach customers at multiple touchpoints, while many said they were motivated to reach customers where they spend time (62%), and that customers expect them to be on social media (56%). Roughly half of the respondents use social media as an engagement tool for 2-way conversation (53%) and for its viral speed (51%), while 42% use it to solicit customer feedback. Read the rest at MarketingCharts.