Share Of Global Ad Spending By Medium, 2010-2014 [TABLE]
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms, says ZenithOptimedia in its latest forecast, released in October. This year, on the back of the European football championship, the Summer Olympics, and the US elections, the forecasters expect TV’s share of global ad expenditures to reach 40.4% (US $200.5 billion), a new peak. TV won’t make a sudden fall, either – predicted to maintain that share of spend in 2013, before only inching down slightly in 2014, to 40.3%. Read the rest at MarketingCharts.