Archive for October 11, 2012
Where Consumers & Brands Collaborate, October 2012 [CHART]
As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas.
Read MoreShare Of Global Ad Spending By Medium, 2010-2014 [TABLE]
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
Read MoreMagazine QR Code Response & Engagement, September 2012 [TABLE]
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.
Read MoreSocial Media Strategies, October 2012 [CHART]
Marketers appear to value social media more for customer engagement than for reaching new audiences.
Read MoreUS Mobile Commerce Sales, 2011 Vs 2012 [CHART]
US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion.
Read More2012: An App Election? [INFOGRAPHIC]
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Read MoreTop Reasons People Are Drawn To Read Articles By Generation, September 2012 [TABLE]
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.
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