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Archive for October 11, 2012

Where Consumers & Brands Collaborate, October 2012 [CHART]

By David Erickson | October 11, 2012

As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas.

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Share Of Global Ad Spending By Medium, 2010-2014 [TABLE]

By David Erickson | October 11, 2012

TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.

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Magazine QR Code Response & Engagement, September 2012 [TABLE]

By David Erickson | October 11, 2012

National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.

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Social Media Strategies, October 2012 [CHART]

By David Erickson | October 11, 2012

Marketers appear to value social media more for customer engagement than for reaching new audiences.

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US Mobile Commerce Sales, 2011 Vs 2012 [CHART]

By David Erickson | October 11, 2012

US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion.

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2012: An App Election? [INFOGRAPHIC]

By David Erickson | October 11, 2012

This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.

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Top Reasons People Are Drawn To Read Articles By Generation, September 2012 [TABLE]

By David Erickson | October 11, 2012

Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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