Mobile Websites vs. Apps For Shopping, September 2012 [CHART]
Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%) of UK respondents expressed the same preference, finds Econsultancy in a September 2012 report. Still, this preference may not translate into actual measured purchase behavior across these options, as only about one-quarter of respondents report having actually made a purchase using a mobile device. Even so, that percentage has doubled among UK respondents and more than doubled among US respondents since last year, consistent with projections from Internet Retailer that mobile commerce sales will double in the US this year. Read the rest at MarketingCharts.