Tablet Share Of US Paid Search Ad Spending, Q1-Q3 2012 [CHART]
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters, per a September report from IgnitionOne. In Q3, US mobile search grew to 16.3% of total search budgets, from 14% in Q2 and 12.3% in Q1, with a year-over-year increase in spend of 167.5%. Still, that was just half of Q2’s 333% growth. Tablets accounted for 52.2% of the total mobile search advertising budget for the quarter. This, too, represents a deceleration, from 60% in Q2 and 67.4% in Q1.
Even so, given the growth in budgets devoted to mobile devices, the share of total paid search spend devoted to tablets was steady in Q3. Tablets represented 8.5% of search budgets, up from 8.4% in Q2 and 8.3% in Q1. Read the rest at MarketingCharts.