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Archive for October 9, 2012

Mobile Shopping Behavior By Gender, September 2012 [CHART]

By David Erickson | October 9, 2012

Women fell behind in all mobile purchase categories, except for health and beauty items.

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Types Of mCommerce Product Purchases By Gender, September 2012 [CHART]

By David Erickson | October 9, 2012

About a third of men have purchased digital content via their mobile devices.

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Attitudes Toward Mobile-Friendly Websites, September 2012 [TABLE]

By David Erickson | October 9, 2012

Most smart phone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter.

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How Consumers Value Multichannel Retail, September 2012 [CHART]

By David Erickson | October 9, 2012

As smart phone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels.

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Tablet Share Of US Paid Search Ad Spending, Q1-Q3 2012 [CHART]

By David Erickson | October 9, 2012

Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters.

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Job Seekers On Facebook [INFOGRAPHIC]

By David Erickson | October 9, 2012

Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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