US Magazine Ad Spending By Segment, 2010-2016 [CHART]
The US magazine industry is in better shape than the newspaper industry but still faces hurdles. Print ad revenues will drop marginally to $15.10 billion in 2016 from $15.19 billion in 2012. In the same period, digital ad revenues will grow to $4.08 billion from $3.14 billion. This means a slight net gain in total magazine ad revenue to $19.18 billion in 2016, up from $18.33 in 2012. Read the rest at eMarketer.