Mobile Media Consumption By Income, September 2012 [CHART]
Among smartphone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified, finds Nielsen in a September 2012 report.For example, some 54% of wealthier (household incomes – or HHI – greater than $100k) smartphone owners accessed the mobile internet in Q4 2011, compared to 44% of those with HHI between $30k and $100k, and 40% of those with HHI under $30k.
A similarly broad gap exists in mobile application usage. While 42% of wealthier smartphone owners used mobile apps, only 32% of middle-income and 26% of lower-income Americans did the same. The same descending pattern was true for use of location-based services (35%, 25%, and 20% respectively) and mobile shopping (20%, 15%, and 11%). Read the rest at MarketingCharts.