Content Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]

By David Erickson | October 8, 2012

Chart - Content Consumption Growth Drivers In Media & Entertainment Industries

Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years. Respondents were able to choose three growth drivers and all (100%) cited mobile devices, including smartphones and tablets. Improving broadband and mobile network infrastructure and affordability was the second-most-popular response, at a comparatively low 53%. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing and tagged , , , , , ,