October 8, 2012 - e-Strategy Trends

Magazine print ad revenues will drop marginally to $15.10 billion in 2016 from $15.19 billion in 2012.

US newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.

In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.

Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.

Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.

It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.

The majority of rich American (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers.

53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women.

Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.

AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.

Archive for October 8, 2012

US Magazine Ad Spending By Segment, 2010-2016 [CHART]

US Newspaper Ad Revenues By Segment, 2010-2016 [CHART]

Tablet Users & Penetration In US, 2010-2015 [CHART]

Mobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]

Rich Americans By Generation, September 2012 [CHART]