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Archive for October 8, 2012

US Magazine Ad Spending By Segment, 2010-2016 [CHART]

By David Erickson | October 8, 2012

Magazine print ad revenues will drop marginally to $15.10 billion in 2016 from $15.19 billion in 2012.

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US Newspaper Ad Revenues By Segment, 2010-2016 [CHART]

By David Erickson | October 8, 2012

US newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.

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Tablet Users & Penetration In US, 2010-2015 [CHART]

By David Erickson | October 8, 2012

In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.

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Mobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]

By David Erickson | October 8, 2012

Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.

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Content Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]

By David Erickson | October 8, 2012

Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.

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Technologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]

By David Erickson | October 8, 2012

It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.

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Rich Americans By Generation, September 2012 [CHART]

By David Erickson | October 8, 2012

The majority of rich American (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers.

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Facebook Advertising By Gender, September 2012 [CHART]

By David Erickson | October 8, 2012

53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women.

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Mobile Media Consumption By Income, September 2012 [CHART]

By David Erickson | October 8, 2012

Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.

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Pre-Shopping Media By Reach, September 2012 [CHART]

By David Erickson | October 8, 2012

AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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