7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year, compared to just 4% who expect a decrease in mobile spend, according to September 2012 survey results from Borrell Associates, commissioned by Pontiflex. Among those who are planning to increase their spending, slightly more than one-third will increase their budgets by more than 20%.
Mobile marketing appears to becoming a mainstream activity among these SMBs: half said they were very (18%) or somewhat (31%) likely to incorporate mobile elements in their advertising and marketing efforts to reach potential customers in the next 12 months. By comparison, 37% fell somewhere on the range from “not very likely” to not buying mobile at all. Read the rest at MarketingCharts.