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Archive for October 5, 2012

Dads’ Responsibilities [CHART]

By David Erickson | October 5, 2012

Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories.

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Americans' Money-Saving Tactics [CHART]

By David Erickson | October 5, 2012

Smart shoppers are consulting multiple platforms to aid with shopping and to save money.

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Reddit Marketing [INFOGRAPHIC]

By David Erickson | October 5, 2012

Prestige Marketing created this infographic as a marketing field guide.

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Reasons For Not Liking A Brand On Facebook [CHART]

By David Erickson | October 5, 2012

Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).

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Reaching Affluents Through Traditional Media [TABLE]

By David Erickson | October 5, 2012

Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .

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Top Category Spenders On Video Ads In Q2 2012 [CHART]

By David Erickson | October 5, 2012

The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.

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African American Shopping Behavior, September 2012 [TABLE]

By David Erickson | October 5, 2012

African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7).

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Retail Sites By Smart Phone Visitors, July 2012 [CHART]

By David Erickson | October 5, 2012

80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.

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SMBs Spending On Mobile Media In The Next Year [CHART]

By David Erickson | October 5, 2012

7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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