Archive for October 5, 2012
Parents' Grocery Purchase Information Channels [CHART]
Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose.
Read MoreDad's Responsibilities [CHART]
Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories.
Read MoreAmericans' Money-Saving Tactics [CHART]
Smart shoppers are consulting multiple platforms to aid with shopping and to save money.
Read MoreReddit Marketing [INFOGRAPHIC]
Prestige Marketing created this infographic as a marketing field guide.
Read MoreReasons For Not Liking A Brand On Facebook [CHART]
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
Read MoreReaching Affluents Through Traditional Media [TABLE]
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .
Read MoreTop Category Spenders On Video Ads In Q2 2012 [CHART]
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.
Read MoreAfrican American Shopping Behavior, September 2012 [TABLE]
African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7).
Read MoreRetail Sites By Smart Phone Visitors, July 2012 [CHART]
80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.
Read MoreSMBs Spending On Mobile Media In The Next Year [CHART]
7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year.
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