Most Popular Lead Generation Tactics [CHART] By David Erickson | October 3, 2012 Q. Which of the following lead generation tactics does your organization currently use? Read the rest at MarketingSherpa. Posted in Advertising, Content Marketing, Email Marketing, Lead Generation, Mobile Marketing, Print Advertising, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Development and tagged Content Optimization, Direct Mail, Trade Shows, Webinars