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Archive for October 3, 2012

Marketers Who Have Generated Leads & Sales From Social Media By Site [CHART]

By David Erickson | October 3, 2012

Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.

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Social Media Sites At Which Marketers Have Spent Money By Site [CHART]

By David Erickson | October 3, 2012

Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.

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Mobile Display Ad Spending, 2010-2016 [CHART]

By David Erickson | October 3, 2012

eMarketer estimates US mobile display ad spending will reach $1.1 billion this year. By 2016, this will jump to $5.9 billion.

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Regular vs. Useless Mobile Ad Clicks [CHART]

By David Erickson | October 3, 2012

40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.

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Percent Of Interactive Budget Allocated To Mobile Worldwide [CHART]

By David Erickson | October 3, 2012

54% of business executives worldwide who invested in mobile spent less than 5% of their total digital dollars on mobile marketing, including advertising.

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Attack Of The Ad Bots [INFOGRAPHIC]

By David Erickson | October 3, 2012

This infographic looks at bots and the effect they are having on advertising.

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Most Popular Lead Generation Tactics [CHART]

By David Erickson | October 3, 2012

Which of the following lead generation tactics does your organization currently use?

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Presidential Campaign 2012 Metrics: Obama vs. Romney [INFOGRAPHIC]

By David Erickson | October 3, 2012

This infographic by Compete looks at which presidential candidate is winning online.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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