Archive for October 3, 2012
Marketers Who Have Generated Leads & Sales From Social Media By Site [CHART]
Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.
Read MoreSocial Media Sites At Which Marketers Have Spent Money By Site [CHART]
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.
Read MoreMobile Display Ad Spending, 2010-2016 [CHART]
eMarketer estimates US mobile display ad spending will reach $1.1 billion this year. By 2016, this will jump to $5.9 billion.
Read MoreRegular vs. Useless Mobile Ad Clicks [CHART]
40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.
Read MorePercent Of Interactive Budget Allocated To Mobile Worldwide [CHART]
54% of business executives worldwide who invested in mobile spent less than 5% of their total digital dollars on mobile marketing, including advertising.
Read MoreAttack Of The Ad Bots [INFOGRAPHIC]
This infographic looks at bots and the effect they are having on advertising.
Read MoreMost Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
Read MorePresidential Campaign 2012 Metrics: Obama vs. Romney [INFOGRAPHIC]
This infographic by Compete looks at which presidential candidate is winning online.
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