Retail Marketing Priorities By Time Spent, September 2012 [CHART]
Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty, finds RSR Research in a September 2012 report. Asked to rank various priorities according to how much time their company’s marketing department spends on each activity, 29% said building the brand was their highest priority, matched by the 29% who said driving sales was their top priority. Read the rest at MarketingCharts.