Why People Download Apps, September 2012 [CHART]
Among mobile device users who have downloaded applications, 49% did so because they are always looking to get more out of their mobile devices, while 46% said that apps are the most entertaining way to use their mobile devices, details a September 2012 report from the Application Developers Alliance, conducted by Frank N. Magid Associates. 47% reported that they downloaded apps because they are easier to use than mobile browsers, and 47% also said a key driver for downloading apps was recommendations by others.
Other reasons mobile users download apps include because they enjoy learning about and trying new apps (46%) and because they find that apps are the fastest way to get information while using their devices (44%). Read the rest at MarketingCharts.