Chart - SMBs Who Link To Facebook Or Twitter From Their Homepage

In the digital era, social media is the ultimate word-of-mouth blow horn, and among the best strategies local businesses can use to reach consumers. So it’s surprising then that in April 2011 Pitney Bowes found that only 13% of SMBs in Canada were using social media very often, while 52% of SMBs were not using social media at all. This despite respondents also saying they considered social media the second-easiest-to-use and second-most cost-effective marketing tactic. Read the rest at eMarketer.