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Archive for October 1, 2012

Mobile Owners Who Have Turned Off Geolocation By Generation [CHART]

By David Erickson | October 1, 2012

Young people were most likely to have turned off geolocation, with 32% of 25- to 34-year-olds saying they had, along with 22% of 18- to 24-year-olds.

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Information People Are Willing To Share With Companies, September 2012 [CHART]

By David Erickson | October 1, 2012

50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income.

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Demographics Of Mobile App Users Who Have Acted Due To Privacy Concerns [TABLE]

By David Erickson | October 1, 2012

Among US mobile phone owners who used apps, 54% said they had decided not to install an app because they were worried about how it might use their personal info.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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