Top Local Search Categories, Q2 2012 [TABLE]

Table - Top Local Search Categories

Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network, per a September 2012 report from YP. Following were financial services and beauty services, with auto repair and services and real estate rounding out the top 5. These were the same top 5 categories as in Q1, though with some ranking shifts. Pool and spa services was the fastest-growing category for the quarter (+86%), followed by boats and boating (+80%). Also posting rapid growth in Q2 were outdoor recreation (+76%), home and garden (+59%), and book stores (+47%).

Outdoor recreation (+106%) was the fastest-growing mobile search category, ahead of landscape and lawn services (+100%) and home and garden (+90%). Read the rest at MarketingCharts.