Archive for September 28, 2012
American Consumer Spending On Online Deals, 2011-2016 [CHART]
US consumer spending on online deals (e.g. daily deals, instant deals and flash sales) will reach $3.6 billion this year, up from last year’s $1.8 billion.
Read MoreShare Of Barcode Formats, Q1 2012 [CHART]
2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.
Read MoreWorldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]
In-stream video ads performed dramatically better than both standard banners and banners involving rich media.
Read MoreTop Social Media Sites Where Brands Have A Presence, August 2012 [CHART]
The companies surveyed were most likely to be active on Facebook and Twitter (86% each), followed by YouTube and LinkedIn.
Read MoreTrackable Social Media Influence, August 2012 [CHART]
57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement.
Read MoreFood-Related Content That Appeals To Female Bloggers vs. Bland, Ordinary, Everyday Internet Users, May 2012 [CHART]
Recipes are one of the most sought-after pieces of food content online. In a May BlogHer survey, 89% of internet users interested in food content went online for recipes.
Read MoreLeading Influences Of Decision To Purchase New Food/Beverage Brand [CHART]
Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.
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