Big CPG Spenders By Generational Cohort [CHART]
Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG), according to September 2012 findings from SymphonyIRI. Younger boomers are outspending older boomers by nearly 10% in 2012 (index scores of 108 and 101, respectively), and are outspending more senior Americans (born 1925-1945) by an even greater amount (108 vs. 93).
Boomers’ CPG spending declined in 2010, though cuts by younger boomers were slightly less than those made by older boomers (2.3% vs. 2.7%). By contrast, the average shopper’s CPG spending decreased by 1.5% during the same year. CPG spending by baby boomers has rebounded, though, and is up this year by 0.5% for younger boomers and 1.4% for older boomers. Read the rest at MarketingCharts.