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Archive for September 28, 2012

FollowMe100 [INFOGRAPHIC]

By David Erickson | September 28, 2012

This infographic tries to cash in on the notion that flattery will get you everywhere: The top 100 most follow-worthy people on social media.

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Mobile Health Care Apps [INFOGRAPHIC]

By David Erickson | September 28, 2012

This infographic by AlliedHealthWorld illustrates how health care is changing due to the adoption of mobile health management tools.

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Mexican Digital Ad Spending, 2010-2016 [CHART]

By David Erickson | September 28, 2012

In the past five years, digital ad spending has been the only advertising category to record consistent growth.

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Scanner Demographics, Q2 2012 [CHART]

By David Erickson | September 28, 2012

QR code scanners are mostly young men.

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Top Local Search Categories, Q2 2012 [TABLE]

By David Erickson | September 28, 2012

Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.

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QR Code Scans By Quarter, 2009-2012 [CHART]

By David Erickson | September 28, 2012

June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.

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Big CPG Spenders By Generational Cohort [CHART]

By David Erickson | September 28, 2012

Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG).

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QR Code Scans Per Minute, 2011 vs 2012 [CHART]

By David Erickson | September 28, 2012

In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.

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College Market Spending, 2008-2012 [CHART]

By David Erickson | September 28, 2012

Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year.

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Scan Dayparting [CHART]

By David Erickson | September 28, 2012

60% of people scanned from home, according to an April 2012 comScore MobileLens survey.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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