September 28, 2012 - e-Strategy Trends

This infographic tries to cash in on the notion that flattery will get you everywhere: The top 100 most follow-worthy people on social media.

This infographic by AlliedHealthWorld illustrates how health care is changing due to the adoption of mobile health management tools.

In the past five years, digital ad spending has been the only advertising category to record consistent growth.

QR code scanners are mostly young men.

Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.

June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.

Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG).

In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.

Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year.

60% of people scanned from home, according to an April 2012 comScore MobileLens survey.

Archive for September 28, 2012