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Archive for September 27, 2012

Australian Digital Ad Spending, 2010-2016 [CHART]

By David Erickson | September 27, 2012

Australian advertisers spend $196 per internet user on digital and $683 per person on total media in 2012.

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Leading Multitainment Activities, Q2 2012 [CHART]

By David Erickson | September 27, 2012

Simultaneous usage was more task-based than entertainment-focused.

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Multitainment By Device Pairs [TABLE]

By David Erickson | September 27, 2012

Devices most often used for entertainment—TVs and tablets—saw the greatest simultaneous usage: 77% of all TV interactions among US connected device users.

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Social Business Integration Among SMBs, March 2012 [CHART]

By David Erickson | September 27, 2012

Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.

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SMBs' Social Media Channels, March 2012 [CHART]

By David Erickson | September 27, 2012

When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.

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SMBs Use Of Social To Engage With Customers & Prospects [CHART]

By David Erickson | September 27, 2012

Only 24% of US small businesses, those with between 20 and 99 employees, said they used social media to engage with customers and prospects in a strategic and structured way.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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