Archive for September 27, 2012
Australian Digital Ad Spending, 2010-2016 [CHART]
Australian advertisers spend $196 per internet user on digital and $683 per person on total media in 2012.
Read MoreLeading Multitainment Activities, Q2 2012 [CHART]
Simultaneous usage was more task-based than entertainment-focused.
Read MoreMultitainment By Device Pairs [TABLE]
Devices most often used for entertainment—TVs and tablets—saw the greatest simultaneous usage: 77% of all TV interactions among US connected device users.
Read MoreSocial Business Integration Among SMBs, March 2012 [CHART]
Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.
Read MoreSMBs' Social Media Channels, March 2012 [CHART]
When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.
Read MoreSMBs Use Of Social To Engage With Customers & Prospects [CHART]
Only 24% of US small businesses, those with between 20 and 99 employees, said they used social media to engage with customers and prospects in a strategic and structured way.
Read MorePrimary Role For Print, Broadcast & Online Ads In Grocery Industry [CHART]
Nearly half of respondents agreed that broadcast was best used for acquisition, while about the same number said circulars were good for increasing traffic and sales.
Read MoreExpected Use Of Print, Broadcast & Social By Grocery Stores [CHART]
Three-quarters of grocery retail executives surveyed in the US in March said they would use print media this year for marketing purposes, but just 17% expected to be doing so five years from now.
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