Less than one week after Amazon unveiled its latest Kindle Fire HD tablet, the device was already occupying about 11% of all Kindle Fire traffic, a new study suggests.

According to a data conducted by Chitika Insights — which looked at hundreds of millions of ad impressions from Sept. 14th to Sept. 18 to determine which devices and browsers were being used — the Kindle Fire HD grew to 11% of Amazon’s overall tablet traffic share, just five days after it launched. Read the rest at Mashable.

Chart - Kindle Fire HD Web Share