Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform, according to September 2012 findings from uSamp. Some 44% of women on the uSamp’s mobile panel have used a mobile coupon, versus 35% of men. Yet men are more likely to have made a mobile purchase (45% vs. 34%), as well as a mobile payment (46% vs. 32%).
Men, in fact, led in most mobile shopping activities, including writing a review of a purchase (26% vs 16%), commenting on a purchase (35% vs. 28%) and scanning a barcode (91% vs. 85%). (These numbers are high compared to the mobile shopper demographic at large, but the researchers’ iPoll panel is comprised almost entirely of active mobile shoppers.) Read the rest at MarketingCharts.