Chart - Impact Of Social Media On Search Marketing

Companies are far less likely than agencies to report a “huge impact” of SMM on SEM. 14% of companies this year say that the rise of social media marketing has had a huge impact on their search engine marketing, compared to 11% in 2011 and 10% in 2010.

By comparison, 20% of agencies report a huge impact from social media, up slightly from 19% in 2011 and 18% in 2010. Read the rest at MarketingCharts.