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Archive for September 25, 2012

American Online Ad Spend Per User, 2000-2011 [CHART]

By David Erickson | September 25, 2012

Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.

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American B2B Media Industry Revenue, H1 2010-H1 2012 [CHART]

By David Erickson | September 25, 2012

Business-to-business (B2B) media and information industry revenues reached $12.5 billion in H1 2012, representing 3.3% growth from $12.1 billion in H1 2011.

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Mobile Shopping Habits By Gender [CHART]

By David Erickson | September 25, 2012

Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.

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Online Photo & Video Creators & Curators, September 2012 [TABLE]

By David Erickson | September 25, 2012

46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images.

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Impact Of Social Media On Search Marketing [CHART]

By David Erickson | September 25, 2012

Companies are far less likely than agencies to report a “huge impact” of SMM on SEM. 14% of companies this year say that the rise of social media marketing has had a huge impact on their search engine marketing, compared to 11% in 2011 and 10% in 2010.

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Social & Search Activity, Agencies vs. Clients [CHART]

By David Erickson | September 25, 2012

While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same.

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Keyword Research How To [INFOGRAPHIC]

By David Erickson | September 25, 2012

Promodo created this infographic to illustrate how to conduct keyword research.

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iPhone 5's Effect On Smart Phone Owners' Purchase Plans [INFOGRAPHIC]

By David Erickson | September 25, 2012

This infographic looks at what prospective smart phone buyers are most interested in, particularly looking at the iPhone market.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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