September 25, 2012 - e-Strategy Trends

Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.

Business-to-business (B2B) media and information industry revenues reached $12.5 billion in H1 2012, representing 3.3% growth from $12.1 billion in H1 2011.

Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.

46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images.

Companies are far less likely than agencies to report a “huge impact” of SMM on SEM. 14% of companies this year say that the rise of social media marketing has had a huge impact on their search engine marketing, compared to 11% in 2011 and 10% in 2010.

While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same.