Reasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs. In fact, 66% used YouTube for content marketing, compared to 49.1% who said they used YouTube for SEO. Video-sharing websites Vimeo, Pinterest and Flickr were also used by more marketers for content marketing than SEO. Read the rest at eMarketer.