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Archive for September 24, 2012

Awareness Of Big Data Among North American Retail Execs [CHART]

By David Erickson | September 24, 2012

Only 17% of North American retail executives were unaware of the concept of Big Data.

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Twitter Users In Select Countries, Q2 2012 [CHART]

By David Erickson | September 24, 2012

According to a September 2012 GlobalWebIndex report, there were 11.7 million active Twitter users in Mexico during Q2 of this year.

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Webinars [INFOGRAPHIC]

By David Erickson | September 24, 2012

This infographic by ClickMeeting sheds some light on how webinars are used.

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Most Used Social Media Sites For Marketing [TABLE]

By David Erickson | September 24, 2012

Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.

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Reasons Marketers Use Select Social Media Channels [TABLE]

By David Erickson | September 24, 2012

Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.

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Types Of Inbound Marketing Content, 2012 [CHART]

By David Erickson | September 24, 2012

SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.

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Frequency Of Inbound Marketing Tool Use, 2012 [CHART]

By David Erickson | September 24, 2012

SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.

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Top Developments That Will Affect Email Marketing In Next 12 Months [CHART]

By David Erickson | September 24, 2012

CMOs see social media and mobile most affecting email programs in the future.

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Below Average Costs Per Lead By Channel [CHART]

By David Erickson | September 24, 2012

Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.

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Content Optimization Beyond Search [INFOGRAPHIC]

By David Erickson | September 24, 2012

This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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