Trust In Advertising By Type, April 2012 [CHART]
By David Erickson | September 21, 2012
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads. And on this front, TV scores highly, per Nielsen and NM Incite research. Interestingly, among online consumers, TV ads are trusted by almost half, with TV program product placements slightly behind, but also solid – at 36% of online consumers. Read the rest at MarketingCharts.
Posted in Advertising, Consumer Behavior, Content Marketing, Email Marketing, Magazine Advertising, Mobile Advertising, Mobile Marketing, Newspaper Advertising, Online Behavior, Online Reviews, Outdoor Advertising, Radio Advertising, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing, Technographics, Television Advertising, Video Advertising, Video Marketing, Web Development, Word Of Mouth and tagged Movie Marketing, Newspapers, Product Placement, Text Message Marketing