Trust In Advertising By Type, April 2012 [CHART]

Chart - Trust In Advertising By Type

One reason for TV’s influence on product purchases could be the trust that consumers place in these ads. And on this front, TV scores highly, per Nielsen and NM Incite research. Interestingly, among online consumers, TV ads are trusted by almost half, with TV program product placements slightly behind, but also solid – at 36% of online consumers. Read the rest at MarketingCharts.