ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors), according to the latest comScore Media Metrix data. Google ranked second among syndicated ad focus entities with 81.6% reach, ahead of Yahoo! Sites (74.3%), Outbrain (72%), and Facebook (69.2%). Reach is defined as the percentage of the total internet population that viewed a particular entity at least once during the month.
Rounding out the top 10 were: MSN (56%); YOUTUBE.COM (55.8%); AOL (51.1%); AMAZON.COM (41.8%); and Ask Network (40.6%). The report notes that both YouTube and Amazon assigned some portion of their traffic to other syndicated entities. Read the rest at MarketingCharts.