Television Advertising Spending & Growth Rate By Segment, 2011 & Q1-Q2 2012 [CHART]

By David Erickson | September 21, 2012

Chart - Television Advertising Spending & Growth Rate By Segment

An analysis of Nielsen data and publicly released Kantar Media figures for 2011 and H1 2012 indicates that while Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%). Read the rest at MarketingCharts.

Posted in Advertising, Ethnic Marketing, Latinx, Television Advertising