Television Advertising Spending Growth, 2008-2061 [CHART]
Using publicly released figures from Nielsen, Kantar Media, and PricewaterhouseCoopers (PwC), the chart above compares reported TV ad spending growth rates in the US with overall entertainment and media ad spend for 2008 through 2011, as well as PwC forecasts for TV and overall growth rates reaching out until 2016. As with the non-public data provided by Kantar Media, the comparison finds that from 2008 through 2011, TV ad spend growth rates generally outperformed overall growth rates for the media and entertainment (M&E) sector. For example, in 2009, while PwC shows a 14.4% decline for overall M&E advertising spend, Kantar Media (-9.5%), Nielsen (-7.9%), and PwC (-8.7%) all found a more muted decrease for TV ad spend. The growth rate for TV ad spending in 2010 was roughly double that of overall (E&M) spending, although in 2011, the gap was much narrower. Read the rest at MarketingCharts.