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Archive for September 21, 2012

Television Advertising Spending Growth, 2008-2061 [CHART]

By David Erickson | September 21, 2012

Chart comparing reported TV ad spending growth rates in the US with overall entertainment and media ad spend for 2008 through 2011.

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Trust In Advertising By Type, April 2012 [CHART]

By David Erickson | September 21, 2012

One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.

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Most Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]

By David Erickson | September 21, 2012

Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.

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Most Influential Ad Medium By Generation, June 2012 [CHART]

By David Erickson | September 21, 2012

The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.

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Television Advertising Spending & Growth Rate By Segment, 2011 & Q1-Q2 2012 [CHART]

By David Erickson | September 21, 2012

While Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%).

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US TV Ad Spending Growth vs Overall Average, Q1 2011-Q2 2012 [CHART]

By David Erickson | September 21, 2012

TV ad spending growth rates in the US continue to outpace the aggregate of all media.

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Advertising Click-Through Rate By Format, H1 2012 [CHART]

By David Erickson | September 21, 2012

In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.

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Top 10 Syndicated Ad Networks By Reach [CHART]

By David Erickson | September 21, 2012

ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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