Archive for September 21, 2012
Television Advertising Spending Growth, 2008-2061 [CHART]
Chart comparing reported TV ad spending growth rates in the US with overall entertainment and media ad spend for 2008 through 2011.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreTelevision Advertising Spending & Growth Rate By Segment, 2011 & Q1-Q2 2012 [CHART]
While Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%).
Read MoreTV Advertising Spending vs Audience Growth Rates, Q1 2011-Q2 2012 [CHART]
In Q2 2012, TV media saw a 7.6% year-over-year rise in advertising expenditures, compared to the overall 2.6% growth in ad spend for the US.
Read MoreUS TV Ad Spending Growth vs Overall Average, Q1 2011-Q2 2012 [CHART]
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
Read MoreAdvertising Click-Through Rate By Format, H1 2012 [CHART]
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
Read MoreTop 10 Syndicated Ad Networks By Reach [CHART]
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).
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