Archive for September 21, 2012
Television Advertising Spending Growth, 2008-2061 [CHART]
Chart comparing reported TV ad spending growth rates in the US with overall entertainment and media ad spend for 2008 through 2011.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreTelevision Advertising Spending & Growth Rate By Segment, 2011 & Q1-Q2 2012 [CHART]
While Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%).
Read MoreUS TV Ad Spending Growth vs Overall Average, Q1 2011-Q2 2012 [CHART]
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
Read MoreAdvertising Click-Through Rate By Format, H1 2012 [CHART]
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
Read MoreTop 10 Syndicated Ad Networks By Reach [CHART]
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).
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