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Archive for September 20, 2012

Social CRM Adoption, September 2012 [CHART]

By David Erickson | September 20, 2012

Adoption of social customer relationship management (CRM) systems is low among marketers, although a significant proportion are planning to use a system by the end of this year.

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Facebook Posting Rules [INFOGRAPHIC]

By David Erickson | September 20, 2012

This infographic from SnapRetail lays down some Facebook posting rules for retailers.

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Types Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]

By David Erickson | September 20, 2012

The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million.

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Email Open & Click-Through Rates, Q4 2009-Q2 2012 [CHART]

By David Erickson | September 20, 2012

Email click rates dropped to 4.4% in Q2, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop.

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Value Of North American SEM Industry, 2004-2013 [CHART]

By David Erickson | September 20, 2012

The North American search engine marketing (SEM) industry will reach a value of nearly $23B by the end of 2012, an increase of almost 19% from $19.3B in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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