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Archive for September 19, 2012

Banner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]

By David Erickson | September 19, 2012

The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).

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American Magazine Reader Demographics By Social Network, April 2012 [TABLE]

By David Erickson | September 19, 2012

The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.

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American Social Network Users By Generation, June 2012 [CHART]

By David Erickson | September 19, 2012

26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.

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Photo-Sharing Sites & Twitter [CHART]

By David Erickson | September 19, 2012

Diffbot found that 15% of photos shared worldwide on Twitter came from Instagram, second only to direct Twitter image-sharing, at 40%.

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Types Of Links Shared On Twitter, July 2012 [CHART]

By David Erickson | September 19, 2012

Diffbot looked at 750,000 links posted to Twitter worldwide and found that 36% were images, 16% were articles and 9% were videos.

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American Twitter Market Penetration, 2010-2014 [CHART]

By David Erickson | September 19, 2012

eMarketer forecasts that US adult Twitter users will reach 31.8 million in 2013, up 14.9% from the 27.7 million users in 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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