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Archive for September 18, 2012

Display Ads Time In-View By Platform, Q2 2012 [CHART]

By David Erickson | September 18, 2012

Less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.

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How Americans View Video, Q4 2011 vs. Q1 2012 [CHART]

By David Erickson | September 18, 2012

The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online.

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Failing Back-To-School Facebook Posts [INFOGRAPHIC]

By David Erickson | September 18, 2012

School-related posts got 79 percent less “likes” than posts on every other subject.

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American College Student Smart Phone Users By Manufacturer [CHART]

By David Erickson | September 18, 2012

With 58% of college students owning an iPhone, only a minority share was left over for all Android phones, let alone BlackBerry.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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