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Most Popular Mobile App Categories Used By College Students [CHART]

By David Erickson | September 17, 2012

Chart - Most Popular Mobile App Categories Used By College Students

College students are one of the most likely demographics in the US to own a smart phone, and research shows that most are using them to put a new twist on what phones have always been used for: communication.

Market researcher DigitalMediaIX surveyed students at 12 Big Ten universities in April and found that the leading category of app used by smart phone owners was communication, at 21%. A further 19% said social networks were their top app category, meaning that communicating or socializing was the main use of apps for two in five students surveyed. Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics and tagged College Marketing, College Students, Communication Apps, Education Marketing, Mobile Apps, Mobile Entertainment Apps, Mobile Financial Apps, Mobile Map Apps, Mobile Music Apps, Mobile Photo Apps, Mobile Productivity Apps, Mobile Social Media, Mobile Sports Apps, Mobile Weather Apps, Photo Sharing, Social Media Mobile Apps, Students

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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